Write - A new type of Word processor
We’ve all been there. No matter the industry, no matter the role, who among us hasn’t opened Microsoft Word or Google Docs to draft a document for their job?
For years, these fantastic companions have been the trusted tools of business—and particularly content creation— around the world. But have our needs evolved? Should we be moving beyond these classic word processors when writing content today? Especially when it’s destined to live online?
As briefs become ever more complex and require a range of considerations, copywriters must read through lengthy style guides and take care to ensure tone and message stay on brand.
Then there’s search engine optimization and the additional time and edits involved in assuring a text satisfies a brand’s SEO strategy.
And what about legal? Will their feedback or changes entail an additional round of edits? Are there specialists who need to verify terminology and links before the content is sent back to the client for a final check?
With countless considerations and constraints to bear in mind when writing, copywriters find themselves constantly consulting and re-consulting emails from various departments to make sure nothing has been missed.
That is why the time has come for a tool to make this process more efficient and less cumbersome. A tool to help make content creation fluid, fun and most of all functional—eliminating the tiresome back and forth.
Then we introduced Write.
Write was our new baby. Begun as a support tool for creating content to be sent for translation, it slowly grew into a word processor for the future. What made it special was that we developed Write in the same way we did our CAT* application Translate: by providing the tools content creators need to deliver top-notch work.
The added benefits
We gave it a memory and termbase just like in our Translate app.
The memory helps maintain consistency from project to project and provides copywriters with a constant frame of reference for how things have been phrased before. Similarly, when several copywriters are working on the same project, it assists in keeping styles aligned.
The termbase, meanwhile, ensures copywriters use the correct terminology. A rejected term will appear highlighted in red, directing the copywriter to view the preferred word or phrase. Likewise, SEO keywords can be added to the termbase at the start of project, transforming them from an afterthought to genuine project drivers, for better search engine results.
Additional project context and the brief itself have been fully integrated into the tool as well, meaning copywriters no longer need to toggle between emails and their word processor. Comments can also be made by any contributor directly within the platform.
Finally, Write has been built for use in any language, including right-to-left languages such as Arabic and character-based languages such as Chinese:
Write in Action!
Desiring to see Write put to the test, we let one of our largest clients—a major player in the healthcare sector—try it out to produce original content for their markets.
After training them in Write, we let them run with it. With several departments needing to be involved in content creation, they pushed the boundaries of the tool we’d created. Together doctors, legal teams, marketing and SEO agencies used the platform to create complex briefs that were easily accessible to the copywriter. In no time, their teams were using it to produce high-quality content.
With the outbreak of Covid-19, Write was truly put to the test as the company needed to make a quick, overarching statement. The process went like this:
Brief created with legal and medicals teams > Content created by copywriter > Content verified by marketing teams > Content sent for translation and published worldwide.
A perfect example of the power of Wezen Write! From a content creation or management perspective, the application can make your projects smooth and centralized.
